Marketing Archives

Category: Marketing

The Key Search Question: Will Your Dealership Be Part of the Answers AI Finds?

by Eric Miltsch
Nov 13, 2025
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When a shopper asks AI, “Where can I buy a used truck near me?” — will your dealership show up in the answer? That’s the new challenge in digital marketing. AI tools like Google’s AI Overview and ChatGPT don’t just list links anymore, they give answers. And if your dealership isn’t part of those answers, […]

How Landing Pages Power Smarter AI Advertising

by DT Marketing
Nov 06, 2025
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In the era of AI-driven marketing, your landing page is no longer just a destination — it’s the engine that fuels your campaign performance. Platforms like Google Performance Max and Meta Advantage+ now rely on your landing page content to train their AI systems. Every headline, keyword, and image signals to these platforms who you […]

Built For Dealers, Built For Results

by DT Marketing
Sep 08, 2025
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When Gina Reuscher, Associate Director of Marketing at Dealer Teamwork, sat down for our latest Fireside Chat, one theme became crystal clear: Dealer Teamwork was built for this moment – and the next. A NAME THAT MEANS SOMETHING “Dealer Teamwork has been a solid brand and company for over a decade,” Gina began. “And what […]

One Page One Purpose Dynamic Landing Pages

One Page. One Purpose. The Power of Dynamic Landing Pages

by DT Marketing
Aug 05, 2025
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Attention is fleeting and action is everything. This is especially true with digital marketing. For automotive dealerships aiming to dominate local markets and maximize ROI from their ad dollars, one tool stands at the intersection of SEO and SEM and conversion: the landing page. At Dealer Teamwork, we like to say “One Page. One Purpose.” […]

The Next Generation of Automotive Shoppers: Building Loyalty Through Pricing Clarity

by DT Marketing
Jun 19, 2025
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Welcome back to our #NextGenAuto Series! So far in our series, we’ve discussed how personalization drives engagement and how consistency builds loyalty. Now, we’re zeroing in on a topic that dealerships can’t afford to ignore: pricing clarity in a world where the buyer holds all the power. Remember when dealerships were the sole source of […]

Dealer Teamwork Fireside Chats - OEM Partnerships and Innovation with Peter Boesen

Powering Progress with OEM Partnerships and Automotive Retail Innovation

by DT Marketing
May 20, 2025
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“Hi, my name is Peter Boesen. I am the Vice President of OEM Relationships and Large Dealer Groups in the Western Region.” These are the opening words of a seasoned automotive professional, someone who understands the intricacies of the car industry from over 35 years spent on the retail side. And with this experience comes […]

Driving Automotive Success Through Innovation and Partnership - Fireside Chat

Driving Automotive Success Through Innovation and Partnerships

by DT Marketing
May 08, 2025
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At Dealer Teamwork, a commitment to empowering automotive dealerships to dominate digital marketing and reach #1 in their market is at the heart of everything we do. We recently had the opportunity to sit down with Joshua Hulsizer, Client Services Area Director, to discuss what truly sets us apart in helping our clients thrive in […]

The Next Generation of Automotive Shoppers: Personalization is the New Standard

by DT Marketing
Apr 22, 2025
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Welcome back to our #NextGenAuto Series! We’ve already explored how transparency builds trust and how consistency earns loyalty. Now, let’s dive into the third—and arguably most critical—pillar for earning the business of the next generation of car buyers: personalization. Today’s shoppers, especially Millennials and Gen Z, aren’t just browsing. They’re expecting shopping experiences tailored to […]

Power of Partnership for Your Dealership's Digital Marketing Success

Power of Partnership for Your Dealership’s Marketing Success

by DT Marketing
Apr 01, 2025
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We recently had the pleasure of speaking with Christine (Chrissy) Roth, a Senior Account Digital Performance Manager at Dealer Teamwork, and her insights offered a refreshing perspective on automotive dealership marketing. In a business often dominated by standardized solutions, Chrissy highlighted what truly sets Dealer Teamwork apart: a deeply personalized and passionately executed approach. CUSTOMIZED […]

The Next Generation of Automotive Shoppers: Winning with Consistency Across Every Touchpoint

by DT Marketing
Mar 11, 2025
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Welcome back to our #NextGenAuto Series! In our last post, The Next Generation of Automotive Shoppers: Why Transparency Matters More Than Ever, we explored how transparency builds trust with Gen Z buyers. Now, we’re shifting gears to another critical factor: consistency. Because trust isn’t built in a single moment—it’s reinforced at every touchpoint. For Gen […]

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