Tips & Best Practices Archives

Category: Tips & Best Practices

Don't Use This New Google My Business Feature

Do Not Use This New Google My Business Feature

by DT Marketing
Mar 24, 2020
0

Article last updated 3/31/2020 The COVID-19 Coronavirus pandemic is forcing many dealerships to change their hours of operation or even temporarily close their stores. If that includes your dealership, you’ll want to update your hours on your Google My Business (GMB) listing to let your customers know when and how you’re available. Here is the […]

6 Tips for a Safe Car Shopping Experience During COVID-19

by DT Marketing
Mar 18, 2020
2

As COVID-19 / coronavirus continues to evolve, impacts to daily life and business grow exponentially. The average car dealer primarily provides an in-store retail experience to their shoppers. That dynamic is likely not sustainable in the short-term amid growing health concerns. Smart dealers are looking for and implementing more creative solutions to ensure the safety […]

4 Google My Business Tips & Resources You Need to Know About

by DT Marketing
Mar 05, 2020
1

If you’re looking for additional Google My Business tips and resources to make your dealership stand out from the competition, you’ve come to the right spot! Check out our 4 must-know Google My Business tips and resources here: 1. Google Marketing Kit With the Google Marketing Kit, you can show off what makes your dealership […]

How Local SEO & Google My Business Can Benefit Your Dealership

by DT Marketing
Feb 19, 2020
3

Whether you’re a single dealership or part of a national dealer group, it’s vital that you have a local SEO strategy to attract local in-market shoppers to your dealership. Google My Business and proper citation and directory management are two key parts of any effective automotive local SEO strategy. By optimizing your Google My Business […]

6.5 Tips for Measuring Search Engine Marketing (SEM) ROI

by DT Marketing
Dec 19, 2019
0

Is my search engine marketing (SEM) marketing working? It’s the golden question that all dealers leveraging digital marketing ask themselves regularly. Unfortunately, measuring the successes and failures of your SEM efforts is not always an exact science. It’s frustrating. We get it. However, with a little bit of organization, diligence and the right tools, you […]

Why Microsoft Advertising Should Be in Your Marketing Strategy - Dealer Teamwork

Why Microsoft Advertising Should Be In Your Dealer’s Marketing Strategy

by DT Marketing
Dec 17, 2019
1

Microsoft Advertising can be a secret ingredient in your dealer’s marketing strategy when used with Google Ads. When your dealer advertises on multiple channels, you’re able to balance out the strengths and weaknesses of single marketing channels while reaching additional customers in more places. Here are the unique advantages that Microsoft Advertising holds over Google […]

Granting GMB Access to Dealer Teamwork 120x628 OG Image

How to Give Dealer Teamwork Access to Your Google My Business Account

by DT Marketing
Nov 26, 2019
0

Did you know that your Google My Business listing may not include the key elements required to help track organic branded clicks? Learn how to give Dealer Teamwork access to your Google My Business account so we can help you better track branded clicks, stop wasted ad spend and drive more traffic to your website. […]

Google My Business Optimization Blog OG Image - Dealer Teamwork

Top 10 Ways Dealerships Can Optimize Google My Business Profiles To Drive Website Traffic

by DT Marketing
Nov 20, 2019
0

Google My Business is a critical tool for dealerships that helps inform and attract potential automotive shoppers to your website. Your Google My Business listing is a free service that contains essential information about your business at a glance. This includes information like store hours, directions, customer reviews, services and more. More importantly, Google My […]

7 Things Your Dealership Shouldn’t Be Afraid to Use

by DT Marketing
Oct 31, 2019
0

Measuring the success of your dealership’s digital marketing efforts can be a scary process. But, when you know which items to track and what digital marketing channels to utilize to generate the most sales opportunities for your budget, the entire process becomes less frightening. Here are 7 essential items your dealership shouldn’t fear using: 1. […]

9 Ways to Lower Your Digital Ad Costs - Dealer Teamwork

9 Ways to Lower Your Dealership’s Digital Ad Costs

by DT Marketing
Oct 17, 2019
0

If your dealership struggles to keep your digital ad costs costs down, this article is for you. Use the following tips and best practices to organize your Google Analytics account better, eliminate wasted digital ad spend and create better ads that target in-market vehicle shoppers. 1. Set-up Conversion Tracking When setting up conversion tracking on […]

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